Having worked in the beauty industry several years ago, I have went through countless trials of foundation matching for all skin tones. Whether you are purchasing a new foundation from a drugstore, department store, or beauty supply store, these rules remain the same. Today, I am sharing some tips and tricks I learned while working for Clinique for 3+ years and how you can avoid choosing the wrong foundation time and time again.
So here’s what you need to know to get the perfect foundation match:
1. Know that choosing the right foundation formula is just as important as the color. There are different types of foundations that cater to different skin types. You can find foundations for oily, dry, and combination skin. But how do you know which one is best match for you? First off, ask yourself what type of skin do you have. Depending on this, you should stay away from or gravitate more towards specific types of foundation.
- Oily skin girls – look for foundations that read oil-free, matte finish. Stay away from foundations that have a dewy finish as they will make you look more oily than you really are. Powder foundations tend to work best for oily skin.
- Dry skin girls – look for foundations with a dewy finish that will make your skin look extra moisturized. Stay away from powder foundations to avoid looking cakey.
- If you have combination skin – you’re lucky! Most foundations are made for combination skin and so you can really get away with anything. Just keep in mind what finish you want and the coverage to get the best match.
2. When matching foundation to your skin tone, always apply on jawline to determine the best color. I have seen many women apply foundation to their inner wrist which is not a true indication of the color on your face. Your inner wrist is usually much lighter than your face which in turn causes that color to look ashy, grey, and pale on your face and I’m sure we can agree that that is not cute at all! Make sure the consultant matches the foundation to your jawline or if you are at the drugstore simply try a little bit in front of a mirror. It’s usually best to try the top 3 colors you think would be best and then choose the one that seems to blend seamlessly into your skin the best.
3. Remember some foundation colors oxidize, try taking a look at the shade outside in natural lighting. When matching foundation indoors, the artificial lighting inside the stores can make a foundation color appear completely different than it’s true shade. The best thing to do is apply the foundation, either all over your face or just a small area, and then go outside with a mirror to see how it looks in natural daylight. Then even if you loved how it looked inside, you may change your mind when you see it in natural lighting and this will save you from wasting money on a foundation you don’t love.
4. Take a selfie! Yes, that’s right. How does the finish of the foundation look to others? Are you too shiny, need more coverage, etc.? This will help you determine if you may need to add a powder to help take away any shine or add extra coverage if needed.
5. If possible, take a sample of the foundation home with you and try it for a week before you buy. Many, if not all, beauty counters have small sample jars where they distribute foundation samples. Don’t be shy to ask for a sample of the newest Lancome foundation next time you’re at Bloomingdales! The consultants will understand you want to be 110% happy with your purchase before you buy so there’s nothing wrong with trying before you buy.
Although my days in the cosmetic field are long over, makeup will always remain one of my first loves. I normally tend to go with a moderate coverage foundation with a natural finish because I don’t want to appear as if I’m wearing makeup when I do. Plus, you should know that the skin underneath your makeup is even more important to insuring your makeup looks flawless! Because if your skin doesn’t look good, then your makeup won’t portray a picture perfect image, so make sure to take care of your skin first! If you would like to see a post on the basics of skincare, let me know!
What other tips do you have for finding the perfect foundation match and what foundation are you currently loving at the moment?
All my love,